Cookie notice | GFI

Last Updated: December 1, 2020

The Good Food Institute, Inc. (“GFI”, “”we”, “us”) uses cookies and other technologies to ensure that everyone who uses our websites has the best possible experience.

This notice provides you with information about how and when we use cookies on our websites or web applications. Cookies, and any similar technologies change over time, so please refer to this notice at regular intervals to ensure you remain aware of how we use them. 

What is a Cookie?

A cookie is a small text file that a website saves on your computer or mobile device when you visit the website. Cookies are then sent back to the originating website on each subsequent visit, or to another website that recognizes that cookie, to develop a record of the user’s online activity. First party cookies are cookies set by the website you’re visiting. Only that website can read them. In addition, a website might potentially use external services, which also set their own cookies, known as third-party cookies. 

A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

Cookies help us enhance your experience when using the website and make the content more relevant to you. They also help us understand how people use our site, so that we can better serve our site visitors.

We use session cookies that last until you close your browser and persistent cookies that last until you or your browser delete them.

For more information see:

What Other Tracking Technologies Do We Use? 

Pixels and other trackers 

Tracking pixels, also known as web beacons, and other tags are embedded in our websites to help us better manage content on our site by informing us what content is effective. Tags are small snippets of code embedded into a website. Tracking pixels are a type of tag and are extremely small, transparent images with a unique identifier to track the online movements of Web users. They work with cookies and capture data like your IP address, when you viewed the page or email, what device you were using and where you were. If a user of a social network such as Facebook is logged into their account when they visit a site with a Facebook pixel, Facebook can connect their browsing behaviour on that site to personal data it collects on that user. We can then use this information on an aggregated basis to place ads on Facebook based on users’ interests. 

Tracking pixels and other tags are also used to monitor the effectiveness of our email communications, including email tracking, which records your email address, IP address, date and time associated with if/ or when an email update from us is opened and/or how many links are clicked within the message.  When the email containing the image is opened and the tracking pixel is loaded, the image sends a message to the server. If you wish to turn off this tracking, you can do so by turning off the images in the email itself. 

Social buttons and third-party plugins

Tools known as plug-ins store and access cookies on the user’s device to allow, for example, social networking sites to identify their members when they interact with the website or share its content. If a website visitor is logged in into their social media account, a plugin receives their user id, the website they are visiting, the date and time, and other browser details. If the visitor is logged out, no username information is recorded. Once the cookies associated with these plug-ins are ‘dropped’ on the computer or device when a user visits a website, they can track users and also non-users of these social networking sites across their online browsing habits allowing Facebook or other social sites to target their advertisements. Such plug-ins are typically recognisable as ‘like’ buttons, follow buttons, or other social media sharing tools visible as a branded icon on the web page –the Facebook ‘like’ button probably being the most recognizable of these.

While you may not have the ability to specifically reject or disable these tracking technologies directly, in many instances, these technologies are reliant on cookies to function properly; accordingly, in those instances, declining cookies will impair the functionality of these technologies.

How Do We Use Cookies and Other Technologies?

We use three types of cookies:

Essential cookies. These cookies are required to enable you to move around our website and use its features. These cookies do not gather information about you that could be used for marketing purposes and do not track where you have been on the internet. This category of cookies cannot be disabled. 

Performance or analytics cookies. These cookies measure how often you visit our sites and how you use them. We use this information to get a better sense of how our users engage with us and to improve our sites so that users have a better experience. We collect anonymised information for our internal research purposes only.

We use Google Analytics, a web analytics service provided by Google, Inc., to help us see how our website is used. In doing so information about your use of our website, including your IP address, may be transmitted to Google and stored on servers in the United States. The data collected by Google Analytics is used to analyse how frequently the same people revisit our website, how the website is found (from advertising or referring websites), and which pages are most frequently viewed. This information is combined with data from thousands of other users to create an overall picture of website use, and is never identified. Google will not associate your IP address with any other data held by Google.

Marketing. These cookies and other technologies are used to collect information about your browsing habits on this website, including the content you have viewed, the links you have followed and information about your browser, device and your IP address.  The collected information is used to evaluate the effectiveness of our marketing campaigns, to make our advertising more relevant, and to limit the number of ads that are served to you. If you do not allow these cookies, you will experience less personalised advertising. 

Facebook Pixel, a technology that places a pixel on our webpages, allows us to see how our audiences interact with our website and improve our marketing campaigns. When our visitor who uses Facebook returns to Facebook, Facebook can identify them as a visitor to a GFI website. The data obtained by the Facebook Pixel is limited to the URL of the pages that have been visited and, in some cases, the status of any unfinished or completed commercial transactions undertaken with us, together with the limited information a browser might pass on, such as its IP address. The information collected is used to create target groups to help Facebook deliver advertising on our behalf to users who have previously visited our website when they are on Facebook or a digital platform powered by Facebook Advertising, and to track advertising success. You can modify your Facebook Ad settings to restrict these advertisements. Navigate to Settings/Adverts in your Facebook account to adjust your preferences. Learn more about the different types of Facebook cookies here:

The LinkedIn Insight Tag collects information about your engagement with our website, including the URL,  IP address,  browser characteristics, timestamp and device identifiers, used to determine which devices LinkedIn members use and to serve them ads across devices.  LinkedIn provides us with reports about our website audience engagement on an aggregate and anonymous basis to assess the performance and effectiveness of our ad campaigns and optimize our campaigns and ad performance to allow us to improve our marketing campaigns. To learn more about the Linkedin Insight Tag, please refer to

LinkedIn members can control the use of their personal data for advertising purposes through their account settings and guest users may opt out here.

Third Party Websites’ Cookies.

When using our website, you may encounter embedded content, such as Youtube videos, or you may be redirected to another website for activities such as surveys, to make a payment, or for job applications. These websites and embedded content may use their own cookies. We do not have control over the placement of cookies by other websites.

Your Options

There are a few ways you can choose how cookies are used on our website:

  1. Consent Banner. When you first visit our website, you will encounter a consent banner that asks you to accept or reject certain cookies. Essential cookies cannot be disabled, nor can the tool be used to block cookies on third party websites linked from our website. To change your preferences at any time, click manage consent.
  1. Online Tools. There are also online tools that allow you to choose how cookies are used throughout the web based on the device and browser you are using, such as:
  1. Device Settings. Most browsers will allow you to: (i) change your browser settings to notify you when you receive a cookie, which lets you choose whether or not to accept it; (ii) disable existing cookies; or (iii) set your browser to automatically reject cookies. These options vary from browser to browser, so check your browser settings for more info:

Please note that disabling a cookie or category of cookies does not delete previously stored cookies from your browser. 

Some browsers have a privacy setting called “Do Not Track,” but there is no standard for how online service should respond to these signals. While we do our best to honor your privacy preferences, we do not currently respond to Do Not Track signals from your browser. More information about Do Not Track is available at

Your mobile device also has settings that allow you to control whether ad partners can use information about your use of mobile applications to show ads to you.  On iOS devices, this setting is called “Limit Ad Tracking” and on Android devices, this setting is called “Opt out of Ads Personalization.”

Cookies that Have Been Set in the Past

If you have disabled or deleted one or more cookies, we may still use the information collected prior to the preference change, but we will stop using the disabled cookie to collect any further information. Once you opt out from our marketing cookies, a new cookie is automatically placed to prevent any further tracking. 


For more information, please contact us at